Privacy policy
Last Updated: September 23, 2026
This Privacy Policy describes how Upfront Ecommerce LLC ("Purella," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit our website, purchase our products, create an account, contact us, or otherwise use our services.
By accessing or using our website, you acknowledge the practices described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT
Depending on how you interact with Purella, we may collect personal information including:
- Full name
- Email address
- Phone number
- Billing address
- Shipping address
- Order and transaction information
- Payment-related information
- Account information
- Customer service communications
- IP address
- Browser and device information
- Time zone and approximate location derived from your device or IP address
- Website usage and browsing activity
- Cookies and similar tracking technologies
Payment information may be collected and processed by our payment service providers. We may not directly store complete payment card details.
HOW WE USE YOUR INFORMATION
We may use your personal information to:
- Process and fulfill orders
- Process payments and refunds
- Provide order and shipping updates
- Manage customer accounts
- Manage subscriptions, where applicable
- Communicate with you regarding purchases
- Respond to customer service requests
- Detect and prevent fraud, abuse, and unauthorized transactions
- Maintain and improve our website, products, and services
- Analyze website performance and customer interactions
- Personalize your shopping experience
- Support advertising and marketing activities
- Comply with applicable legal, regulatory, tax, and accounting obligations
- Protect our business, customers, and legal rights
HOW WE SHARE INFORMATION
We may disclose personal information to third parties that provide services necessary to operate our business, including:
- Payment processors
- E-commerce and website providers
- Shipping and fulfillment providers
- Customer support providers
- Fraud prevention and security providers
- Analytics providers
- Marketing and advertising providers
- IT and cloud service providers
- Professional advisers where necessary
These providers may process information on our behalf or for purposes described in their own privacy notices.
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, enforce our agreements, prevent fraud, or protect our rights and the rights of others.
Depending on the technologies Purella actually uses, certain advertising-related disclosures may constitute a "sale," "sharing," or use for targeted advertising under some U.S. state privacy laws even when personal information is not exchanged for money. Your policy and website opt-out mechanisms should reflect your actual advertising practices.
COOKIES & TRACKING TECHNOLOGIES
Purella may use cookies, pixels, tags, and similar technologies to:
- Keep the website functioning properly
- Remember customer preferences
- Maintain shopping cart functionality
- Understand how visitors use our website
- Measure website performance
- Prevent fraud and improve security
- Personalize content
- Measure and support marketing and advertising campaigns
You may be able to control certain cookies through your browser settings or through privacy controls made available on our website.
Disabling certain cookies may affect the functionality of some parts of our website.
MARKETING COMMUNICATIONS
If you choose to receive promotional emails or other marketing communications from Purella, we may use the contact information you provide to send you information about products, promotions, and offers.
You may unsubscribe from promotional emails by using the unsubscribe instructions included in those communications.
Even if you opt out of marketing communications, we may continue sending non-promotional communications relating to your orders, account, subscriptions, customer service requests, or other transactions.
DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:
- Process and maintain order records
- Provide customer service
- Maintain business and transaction records
- Satisfy legal, tax, and accounting obligations
- Prevent fraud and abuse
- Resolve disputes
- Enforce our agreements
Retention periods may vary depending on the type of information and applicable legal requirements.
YOUR PRIVACY RIGHTS
Depending on where you reside and applicable law, you may have certain rights regarding your personal information, which may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Obtain a copy of certain personal information
- Opt out of certain uses or disclosures of personal information
- Object to or restrict certain processing activities
- Withdraw consent where processing is based on consent
- Appeal certain decisions concerning a privacy request, where applicable
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
DATA SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.
THIRD-PARTY WEBSITES
Our website may contain links to websites, platforms, or services operated by third parties.
We are not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review their privacy policies before providing them with personal information.
CHILDREN'S PRIVACY
Our website and products are not intended for children under the age required to independently consent to the processing of personal information in their jurisdiction.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided us with personal information improperly, please contact us at support@officialpurella.com.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes to our business practices, technologies, legal requirements, or services.
When we update this Privacy Policy, we will revise the "Last Updated" date displayed at the top of this page.
CONTACT INFORMATION
Business Name: Upfront Ecommerce LLC
Brand: Purella
Address:
5001 Lake Front Dr
Tallahassee, FL 32303
United States
📧 Email: support@officialpurella.com
For privacy-related questions, requests, or concerns, please contact us using the email address above.